Google ranking factors.

There are many google ranking factors with the help of people rank his business and website. But SEO Services in Pakistan have idea and power how you rank your site with the legal methodology. Because everyone wants his site top of the rank in google search engine. If you follow me I this article it must be helpful for you. Now I describe some features about google ranking.

Keywords Can Make or Break Ranking

No matter who you ask or where you read, Keywords will always be one of the top-ranking factors. The role and shape of Keywords in SEO has changed significantly in the past decade and now long-tail keywords and natural language search prevails. A good old humble keyword is still one of the corner stone’s for Search Engine Optimization and is one of the most significant ranking factors in Google as well.

Here are some important insights:

·         Keywords or key phrases should appear in the first sentence or at least in the first 100 words of the content. Keyword relevancy and placement are more critical than the frequency

·         For Google, it works in the order of meta information and headers first, then come the body copy with sidebars and footers at the end

·         Have your key phrase matching with the most common search patterns from users. Keywords should be phrased in a conversational fashion for natural language search queries optimization

·         Not organic usage of keywords and excessive repetition with irrelevant keywords used is great for negative SEO but not for good SEO

·         A small SEO boost can be achieved by using Keywords in the domain URL

High-Quality Content Is Still King

The old phrase used to work like “Content Is King”. Even today, Quality Content Is King is a better description of the content. Quality content is actually a phrase used in the world of SEO probably more than any other.

Basically, everything from spelling and grammar to ease of readability, formatting of content to its length are all critical factors. Few pointers for quality content are:

·         Content should be written for humans. Algorithms and crawlers have evolved to like human-friendly content as well with organically used keywords

·         Readability score for your content should be at least above 60%

·         Sentences and paragraphs in content should be short. Breaking them up with line breaks and subheadings is a good practice

·         The overall content length should be as high as possible. Higher content length with good quality is a big ranking factor